קבוצת משוב 26-27th June 2018
International Exhibition of Agriculture
 
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The Israeli milk and meat market is opening up to the world


05.05.2014

Dairy farmers and cattle breeders from around the world will meet at the Fresh Agro-Mashov agricultural exhibition which is marking 24 years of excellence and global business meetings in one of the oldest and most important exhibitions in the world. The exhibition will be held at the meeting point of three continents on 10th-11th June 2014.


The Israeli government, at this morning’s (Sunday) meeting, approved the cancellation of customs duty on the import of calves and an increase in the import quotas for fresh meat and yellow cheese. These regulations will bring about a dramatic change in the Israeli dairy and meat markets. Businessmen, cattle breeders and dairy farmers from around the world will come to visit the exhibition because the global market in meat and milk are growing rapidly.
The demand for animal products in general and for dairy and meat products in particular, is breaking records and there is concern that growth in global supply will not be able to satisfy the growing global demand. Tnuvah, the largest milk and meat producer in Israel, which is currently facing a change of owners from Apax Partners to the Bright Food Group of China, will be one of the most senior exhibitors at Israel’s huge exhibition. The changes in the import policy of the Israeli government are causing increased interest from businessmen from around the world who wish to penetrate the Israeli market and who will come in large numbers to the Fresh Agro-Mashov Exhibition in June. The exhibition will mark 24 years of continuous business activity serving as a business meeting place for agriculturalists from around the world. The Israeli Dairy and Meat Board will be holding a one-day seminar for cattle breeders and dairy farmers at the Agro-Mashov exhibition.

The expected changes in the Israeli milk and meat markets, which will soon be open to imports from new destinations, will be at the center of the discussions at the forthcoming Fresh Agro-Mashov exhibition. As already mentioned, the Israeli government accepted the recommendations of the Ministry of Finance team dealing with the cost of living, that within 60 days import regulations should be promulgated allowing the importation of dairy products at a reduced rate of duty, which will give priority to companies promoting competition in the economy and will reduce the cost of living. Under the plan, within 90 days regulations will be published distributing duty-free quotas for dairy products, regulations that will give an advantage to those who will commit themselves to supplying at lower prices to the Israeli consumer.

This means that the large dairies could receive import quotas if they commit themselves to the lowest price for the consumer. Large dairies have greater bargaining power with retailers, so the decision does not necessarily guarantee an increase in the activity of the middle-sized players, or the entrance of new ones. Therefore the Treasury team suggested publicizing a new track in the Investment Center which will give priority to supporting small and medium-sized dairies in order to increase competition in imports.

In the Israeli meat market, the Israeli government decided to cancel the existing customs duty on the importation of calves weighing more than 250 kg, a decision that will fit in with the existing permission to import calves of lower weight. The government also decided to increase the quantities of imported beef, and also the imports of processed milk products such as hard cheese, butter and yoghurt - all with the aim of lowering consumer prices. In order to avoid harm to local cattle breeders and milk producers, the Israeli government program includes the payment of tens of millions of shekels in adaptation funds.
 
These changes and others will be at the center of the deliberations at the meeting of the cattle and milk industries during the Fresh Agro-Mashov Exhibition. This exhibition is celebrating almost a quarter century of activity and exhibiting year after year which has placed “Fresh Agro-Mashov”, the annual exhibition of international production and marketing of fresh agricultural produce in Tel-Aviv as one of the important meeting points on the map of international exhibitions in the world. The Israeli exhibition, sponsored by the Israeli government, has been for many years a central and important meeting point for agriculturalists from Europe, Asia and Africa who come to Tel-Aviv for two days of fascinating encounters between the major players in global agriculture in order to find solutions to the problems currently facing farmers, merchants and entrepreneurs working in the industry.