קבוצת משוב 26-27th June 2018
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The Innovation Pavilion: the Jericho Rose as a talisman for fertility and prosperity


10.01.2012

The Fresh AgroMashov Exhibition this year, in its Innovation Pavilion, will display the plant "Rose of Jericho" which was known for its alleged unique quality as a purveyor of fertility and prosperity. This desert plant, belonging to Cruciferae family, is remembered in Christian tradition as the plant that was blessed by the mother of Jesus. * Photography: Eilam Raz

Moshe Medini from Ne'ot Hakikar will display in the Innovation Booth at this year's 22nd Fresh AgroMashov Exhibition, to be held from 29th February to 1st March 2012 at the Tel Aviv Exhibition Grounds, the real Rose of Jericho plant - a plant that is considered to be blessed in the Christian tradition, and is considered to have the unique quality of bestowing fertility and prosperity. The genuine Rose of Jericho is a desert plant that grows in the deserts of Israel, in the Negev and the Judean Deserts, and sprouts after rain. The plant belongs to the Cruciferae family, with small white flowers (in the form of a cross) and which propagates itself by releasing seed shells, a process that can take up to 130 years.

In the Christian tradition, the Rose of Jericho is considered to be a blessed plant because Mary (the mother of Jesus) came upon this plant during her flight from the land of Judea to Egypt. When Mary came across the smell of the Rose of Jericho, she blessed the plant, and since then the rose is considered to bring success, fertility and prosperity. Beyond these qualities the Rose of Jericho plant is used in alternative medicine as a remedy for asthma (one cooks the whole plant and drinks the liquid) and as a method of increasing fertility (by cooking the ground seeds).

Moshe Medini: "The Rose of Jericho plant is a highly sought-after plant worldwide, and has an unbelievable life-cycle of up to 130 years, along with its healing properties and deep mystical significance. In Europe it is customary to bring the rose as a gift for Easter and Christmas, or when a new baby is born in the family; considering that the plant could be given to the next generation in another 20 years. Whoever wants to give the plant as a gift, will be happy to discover that when we put the Rose of Jericho into a bowl it opens widely - so that you can hide a surprise inside, hidden by the plant when it dries out and goes back into the shape of a ball".