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Russian supermarket chain "OK" landed in Israel for meetings with growers and farmers


04.04.2012

Purchasers from the supermarket chain "OK" in Russia, arrived in Israel as part of the Fresh Agro-Mashov Exhibition, the agricultural exhibition, in order to meet growers who can sell fresh produce with a long shelf life, for the more distant regions of Russia. In the picture: A supermarket of the OK network in Russia

Purchasers from the supermarket chain "OK" in Russia, arrived in Israel as part of the Fresh Agro-Mashov Exhibition, the agricultural exhibition, in order to meet growers who can sell fresh produce with a long shelf life, for the more distant regions of Russia.

Andre Litvinoff, a buyer at the "OK" company, one of the five leading buyers of fresh fruit and vegetables in Russia who are the driving force behind 73 supermarkets (35 of them in St. Petersburg and the rest in Moscow, Orel and Siberia), was among the guests of the Fresh Agro-Mashov Exhibition held this week. The "OK" network with a sales area of 358,000 square meters, employs about 19,000 workers all over Russia, some of whom work in supermarkets or hyperrmarkets which also include pharmacies, bakeries and kindergartens.

"The fresh produce market in Russia is growing steadily," reports Litvinoff. "Also the quality of life is steadily improving in Russia and the possibility for the consumer to purchase more products is now greater. Most of the demand for imported fruit and vegetables in Russia is in the big cities, Moscow and St. Petersburg. In southern Russia and the rural areas, the residents are used to growing their own vegetables and fruit, but in winter when they have no vegetables, they buy food imported from abroad".

There is no problem importing from Israel to the big cities which are relatively close to ports and the European part of Russia, but there is certainly a logistical problem in expanding in the peripheral areas. Some places are far off, with no suitable roads and transportation costs are high which can increase the price of tomatoes by 30% or more.
Another problem that the Russians have to contend with is in the region of Siberia, to where it is difficult to bring produce and therefore such produce is more expensive and the quality of the produce needs to be higher, since they need to be more time on the shelf.

The buyers from the "OK" supermarket chain in Russia, arrived in Israel as part of the Fresh Agro-Mashov agricultural exhibition, in order to meet growers who can sell fresh agricultural produce with a longer shelf life for the more distant regions of Russia.
 


תגיות : ok supermarket, fresh agromashov,