קבוצת משוב 26-27th June 2018
International Exhibition of Agriculture
 
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Rafkor: The home of Israeli Pears


15.04.2013

The pears of Rosh Pina are known to be the finest on the market, in appearance and in taste. The Rafkor cooling and packing house – owned by the farmers of Rosh Pina, has been marketing these pears consistently for 40 years

The home of Israeli pears: Rosh Pina pears are recognized as the best on the market for their appearance and taste. The Rafkor cooling and packing house - which belongs to the farmers of Rosh Pina has been marketing these pears and other choice fruits consistently for the last 40 years through chain market agents across the country and in fact they dominate 35% of the pear market in Israel.


The farmers of Rosh Pina are advanced farmers who grow pears, plums, apricots and other fruits which meet the stringent international standards required for export.

Rosh Pina is one of the oldest settlements in Israel. In fact the settlement's agriculture has existed since 1882. For many years the farmers used the services of the packing company in Kiryat Shmona until at some point it was decided to establish an independent packing house.


The beginnings were modest and the packing house held up to 800 tons of fruit. Today after many expansions and renovations Rafkor has a freezing area for holding 7,000 tons and the company markets 18 to 20 thousand tons of fruit a year.


The fruit most identifiable with Rafkor is the pear which makes up 50% of the total business. "The Rafkor Pear" says Gruner Benbenishti, CEO of the company " is considered the best and most beautiful pear in Israel and the brand Rafkor is known by many grocers and fruit agents." Rafkor markets the two main varieties of pear in Israel, the Spadona, which makes up 70% - 80% of the sales and the Costia which makes up 20% - 30% of the sales.
The Fresh AgroMashov exhibition will be held at the Tel-Aviv Exhibition Grounds on the 11 – 12 of June. Here Rafkor will present the finest produce marketed by the company.


תגיות : rafkor, peach, rosh pina, Gruner Benbenishti, ,