קבוצת משוב 26-27th June 2018
International Exhibition of Agriculture
 
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A central platform for displaying groundbreaking technological innovations


05.06.2014

Greetings from the Minister of Agriculture and Rural Development, MK Yair Shamir

The "Fresh Agro-Mashov" Exhibition has become a major platform for the display of groundbreaking technological innovations, new research and practical solutions in the agricultural sector, in addition to the opportunity it gives to exchange ideas and discuss issues on the public agenda.
 
Fresh agricultural produce has been a source of pride to the Israeli public from the early days of Jewish settlement in Israel and from the first days of the State of Israel. The rich diversity of dairy products and of fruit and vegetables in Israel, the quality of the produce, the taste and nutritional value are now an integral part of the eating habits and culture of Israel. Expanding the marketing of fresh agricultural produce from Israel to overseas markets is now an important challenge to Israeli agriculture.

As a result of investment in research and development, strict adherence to international standards in crops, greater agronomic professionalism and constant improvement in efficiency, Israeli farmers have acquired a valuable professional reputation and are among the leaders in world trends in various agricultural sectors. But in the modern world this is not enough. Many countries such as Spain, Morocco, the Netherlands and even Egypt are doing better than Israel in marketing their fresh produce. Alongside the enhancement of crops and improved profitability, it is important to produce the tools for developing markets for Israeli products in stable conditions over the long-term.

I wish everyone an enjoyable and fruitful conference.

Yair Shamir
Minister of Agriculture and Rural Development


תגיות : Yair Shamir, Minister of Agriculture and Rural Development,